How to Select a Video Analytics Platform – Finding the Best Solution for Today and Tomorrow

Video analytics have provided a new path towards uncovering revolutionary insights for business across multiple industries.

The uses of this powerful technology range from shaving hours of time off reviewing surveillance footage to identifying trends in customer engagement and employee productivity.

With the applications of AI-powered analytics offering to assist businesses in a multitude of ways, the work then comes down to finding the right video analytics platform for your needs.

Identifying a solution that not only offers proactive security and operational assistance but also helps dig up new discoveries for the future of your business is vital.

Below, we’ll talk more about the strength of video analytics and how to find the best solution for your company’s needs.

What are Video Analytics?

Surveillance footage is jam-packed with valuable, powerful data. It can contain anything from video of persons and vehicles to security blind spots and potential threats.

Unfortunately, the information available within security footage is vast. You have all this data, but how do you reduce it to something you can use?

Video analytics present an easier way to harness the power of video security data.

Video analytics (or analysis) is the method used to separate the valuable moments of footage relevant to your organization from the video you don’t need.

Video analytics can be used to identify how many customers are currently in your store, safety concerns within educational institutes, potential safety and compliance liabilities, and more.

The capabilities of this advanced technology are only continuing to grow, along with the possibilities for its application.

What to Consider When Choosing Video Analytics for Your Surveillance

Video analytics offers a unique opportunity for companies with video security. By streamlining the data retrieval process discussed earlier, your security will create value across your entire organization.

Choosing a complete video analytics platform will mean finding one that can address the needs of your business today while preparing you with solutions for the future.

Using Video Analytics for the Needs of Today

AI-powered video analytics offer many ways to proactively secure and protect your business and its staff.

Motion detection, one of the most common applications of analytics, automates the process of recognizing visual movement on cameras.

However, analytics go beyond simple motion detection. Instead of receiving an alert because a tree branch is moving, AI can distinguish between the movements of people and vehicles.

This lays the foundation for easier footage review, meaning any investigations where security footage is needed can be aided by the streamlined process offered through analytics.

When used with a powerful alerting engine, it can also be used to proactively inform you on persons, vehicles, or other large visual disturbances on premise.

Line crossing and intrusion analytics can provide additional support and protection for your business, as well as loitering recognition.

For today, the applications of analytics can help bolster security for your company, as well as open new areas of operational efficiency.

Using Video Analytics as a Solution for Tomorrow

Alongside streamlining security and operations, video analytics can also be used to uncover new discoveries to benefit all sides of your business.

Customer counts with employee exclusion can be leveraged for smarter staffing and sales initiatives.

Historic occupancy trends can be quickly identified, which can in turn help businesses more easily predict how to manage higher demands for their products and services.

Video analytics can also analyze queue lengths to keep you alerted if your employees need assistance during busy hours of the day.

License Plate Recognition technology can monitor and alert on specific license plates for multiple businesses.

Safety and compliance standards can be more easily met as well, as your cameras can notify during potentially dangerous or critical situations that need your attention.

Video analytics transform your surveillance footage from a necessary cost into a future-looking investment by uncovering innovations for your business.

Learn More About OpenEye’s Powerful Security Video Analytics

Video analytics are a powerful way to strengthen both your business’ security and operations, today and tomorrow.

OpenEye Web Services offers a complete line of AI-based analytics to keep you and your business in the know by unveiling new business insights that prompt actionable intelligence.

Ready to see this technology in action? Book a demo now to see first-hand how video analytics can unveil fresh insights for your business.